Erving Goffman is a
sociologist whose influence is as far-reaching as it is deep. His
ideas, including the idea of ‘roles’ and ‘regions’ as
elaborated in this book, as well as the concept of ‘stigma’
developed in the eponymous book published in 1963, have been used and
developed not just in sociology, but also in cultural anthropology,
social psychology and other related fields. It is not an
understatement to say that he single-handedly established the field
of micro-sociology – the study of social interaction – thereby
changing the direction of American sociology from grand, large-scale
functionalism as pioneered by the likes of Talcott Parsons and Robert
Merton to a subtler, more ethnographic approach as previously
favoured by cultural anthropologists.
The Presentation
of Self in Everyday Life is Goffman’s most famous and arguably
most important book, for many of his later theories stem from the
fundamental positions established here. Central to the book is the
metaphor of the theater that he uses extensively throughout the book
and gives name to the ‘dramaturgical approach’ as advocated by
Goffman. His interest lies not with innate qualities of “the
individual” or “personhood” like psychological structures that
frame and control one’s actions; rather, his aim is to investigate
what happens in situations of social interaction – what one
does when in presence of someone else. This is what makes his
approach distinct from social psychology, and gives him the status of
a sociologist: his interest is in how people interact, not
what the mental structures are for social interaction.
Goffman’s primary
assumption is that individuals differ not by innate qualities, but by
the situations they find themselves in to which they adopt different
‘roles’ (15-16). Each role is context-dependent, meaning that it
is defined by the ‘setting’ – the front room, a restaurant,
hotel reception desk etc. – not by the participants. Thus,
individuals are placed on a ‘stage’, for which there are tacit
rules. Each stage has a ‘performer’, presenting oneself in front
of the ‘audience’; in a restaurant, there exists roles of the
waiter, the customer, the bartender, chef, and so on, each of whom
are presented in the gaze of one another. Participants are expected
to ‘perform’ the roles according to pre-existing routine – they
‘dramatize’ and their roles real and physical. Each role has
different attributes – what Goffman calls ‘character’.
Character is different from role, as it refers the qualities
that a particular role exudes: for example, waitresses are not
expected to chat casually with customers (unless spoken to), and
security guards are required to be taciturn and stern. This act is
called ‘putting on a front’, whereby the front is defined as ‘the
expressive equipment of a standard kind intentionally or unwittingly
employed by the individual during his performance’ (22). The
purpose of the performer is none other to maintain the definition of
the setting and act out a routine: ‘to sustain a particular
definition of the situation, this representing, as it were, his claim
as to what reality is’ (85).
Settings are not
restricted to interaction between isolated individuals in a
one-to-one scenario. One can have ‘teams’ – participants who
share the same setting and ‘co-operate in staging a single routine’
(79). For example, co-workers at a shop may chat to each other
casually when there are no customers present (when they are not
putting on a front), but may speak to each other on more formal terms
in the presence of a customer. A team-mate helps to maintenance and
reinforce the situation by collaborating with each other. He cites an
example from a magazine:
When outsiders are present, the touch of businesslike formality is
even more important. You may call your secretary “Mary” and your
partner “Joe” all day, but when a stranger comes into your office
you should refer to your associates as you would expect the stranger
to address them: Miss or Mr. You may have a running joke with the
switchboard operator, but you let it ride when you are placing a call
in an outsider’s hearing. (Esquire Etiquette 1953; 79).
Not all the world’s
a stage, however. Goffman divides the setting into two regions:
‘front’ and ‘back’. The front region is the stage, as it
were, on which performance takes place. One must follow the routines
meticulously, and mistakes cannot be made. On the hand, the back
region is the equivalent of backstage and the green room: here, the
participants are ‘out of play’ (121) – one can be ‘out of
character’, have a chat with fellow performers, or curtail some
formalities that would otherwise be required. Such back regions may
be the kitchen of a restaurant, the bedroom, or the smoking area.
Of course, roles
and settings are diverse and more complex: that is why Goffman
discusses different roles that do not simply fit the role of
‘performer’ or ‘audience’, and this is where discrepant roles
come in. For example there is the role of “shill”. ‘A shill is
someone who acts as though he were an ordinary member of the audience
but is in fact in league with the performers’ (146). Such
performers may contribute in maintaining the setting, for example, in
a gamble setting and showing others how to be involved. Another
example of this is the house servant: although they may be present in
highly private settings revealing personal, possibly embarrassing,
information, they are expect to remain there, almost as though there
were non-existent. Though their roles are not as clear-cut as that of
the ‘performer’ or ‘audience’ (they may be performing as the
audience), they contribute to maintaining the particular definition
of a setting.
The rest of the
book is structured around how to circumvent these restrictions that
are entailed with keeping up a setting and having to act out roles.
People often express dissatisfaction without detection, by making a
face at someone’s back, or mocking the audience in a way
unintelligible to the audience: ‘[J]azz musicians obliged to play
“corny” music will sometimes play a little more than necessary,
the slight exaggeration serving as a means by which the musicians can
convey to each other their contempt for the audience and their own
loyalty to higher things’ (188). Here again, the situation must be
maintained, but can be ‘stretched’ depending on how well the
participants know to perform their roles. One must, at all costs,
avoid embarrassment by ruining the setting.
If the performance
is threatened, performers may devise different tactics. When
accidents and slip-ups do occur, every effort must be made to go back
to the ‘correct’ routine. There may be strategies to circumvent
embarrassment. For example, aging prostitutes in nineteenth century
London stood in the dark to hide their less desirable features (222).
Or (in an example not given in the book) one may pretend not to hear
or smell flatulence in a confined space, to save embarrassment for
whoever farted, and also to avoid the risk of going out of one’s
own character as demanded in the setting (for example, in a lift).
Though the book
reads at over 250 pages, it is a pleasure to read, and never gets so
abstract and theoretical to leave the reader behind in the dark.
Perhaps it’s his style: it is often succinct and clear, yet not
lacking depth of insight and precision of ideas. Not only does he
manage to explain complex ideas clearly, he delivers them with simple
to understand real-life examples. He is only one step away from
social reality – just where a sociologist likes to be.
One of his greatest
contributions is his transformation of American sociology from the
grand narrative-based macro-sociology dominated by structural
functionalism, represented by Parsons and Merton, to micro-sociology
based on symbolic interaction. Though he never commented on grand
narratives or social structures as such, Goffman was carefully not to
throw the baby out with the bathwater by contextualising social
situations on the basis of wider social structures, such as class,
gender and race. Nonetheless, for Goffman, what was more interesting
was what happened on the ground, what the individuals’ experiences
of those wider social themes were, which had been neglected for a
long time amidst the functionalist interest in viewing society as a
whole, and thereby neglecting the parts which composed it. Some
influence of functionalism can be seen in Goffman however, as he
seems identities of gender and race to be assigned and fixed
by society, leaving much room only for resistance, not
negotiation or rebellion.
Another important
aspect is his argument for tacit knowledge, the kind of knowledge
that is socially learned, accepted and reproduced, but never
explicitly mentioned: etiquette, or table manners, might be a good
example. Goffman never explicitly connected the different forms of
tacit knowledge acquired with class (since whatever tacit knowledge
gained is dependent on the situation – not on the performers’
social background as such), but this hole is filled later by
Bourdieu, who, interestingly, comes from a background of French
structuralism, not symbolic interactionism. By introducing the
concept of habitus, Bourdieu successfully connects tacit knowledge
and performance of social roles with class and social inequality,
which Goffman observed only fleetingly. Still, it is remarkable that
Goffman had this idea two decades before Bourdieu’s publication of
Distinction (1982).
There are some
problems with this book, however. Stylistically, though it remains
part of Goffman’s appeal, the book contains far too many casual
references to non-academic publications, often citing novels,
personal anecdotes and magazines, as well as references to
unpublished papers and recollections of his ethnographic observations
at the Shetland Isles, which are extremely difficult to trace.
Needless to say, if this were a PhD thesis today, it would not pass.
More substantially,
in addition to the problems addressed above, Goffman’s view of the
setting – the front region – and how individuals navigate around
it is too rigid. He assumes that participants do and must adopt the
role, whether they like it or not. The only strategies for going
against the situation are covert, never explicitly challenging the
settings themselves. This view becomes elaborated more fully in
Asylums and Stigma,
where the vulnerable or the stigmatised are always vulnerable and
stigmatised: it is impossible for them to overturn the framing
structures themselves. For example, an illiterate person may wear
glasses and hold a newspaper to hide his literacy, but the stigma
against illiteracy remains unchallenged. The same is the case for
negative stereotypes towards blacks or other ethnic minorities.
Against those identities that are socially created and assigned, they
can resist, but not revolt.
This weakness is also mirrored in his emphasis on ‘embarrassment’,
as he places too little importance on agency. Certainly,
transgressing social norms does often lead to embarrassment, but need
this always be the case? Can’t individuals transgress norms in
order to reshape the situation? To take a very recent example,
President Obama appeared on “Late Night Show with Jimmy Fallon”
in a segment called “Slow-Jam the News”, delivering a
quasi-speech on US student loans to a backing track provided by a
hip-hop band, filled in by presenter Jimmy Fallon in between. This
transgressed all the norms expected of a US President: appearing on a
Comedy show, delivering not a speech but a “Slow-Jam”, and
engaging with the audience with a thoroughly ‘un-presidential’
manner. Yet, he was neither embarrassed nor did this TV appearance
weaken his role and character of president. In fact, he used this
transgression to appeal to a wider, younger audience who would
welcome this apparent aberration of the presidential role and
redefine it.
Overall, this book is a landmark in the history of sociology and
social theory, and is a highly engaging and entertaining read,
despite some of its theoretical shortcomings. Perhaps it is no
surprise then, that he is one of the most cited sociologists in the
world, and that we continue to learn from it, some fifty years after
publication.
Cite this article:
Ushiyama, R (2012)
“Book Review: “The Presentation of Self in Everyday Life” by
Erving Goffman” Mythologies of Late Modernity, May 2012.